Media Landscape

Discover the real stance of the media towards you

The Media Landscape tool maps every Armenian outlet that mentions your keyword, ranked by volume and analysed by AI sentiment. Understand in an instant who writes positively, who negatively, and who ignores you completely.

7 days free Pricing

What problem this tool solves

You know people are writing about you, but you do not know exactly which outlets, in what volume, and whether their stance helps or harms your reputation.

Find who covers you the most

A press review does not show the overall picture. Media Landscape instantly ranks sources by activity, showing the leaders.

Spot critical or hostile media

Some outlets may consistently cover your brand only in a negative light. By grouping sources by AI sentiment you clearly see dangerous trends and “hostile” media.

Optimise PR targeting

Stop wasting resources on outlets that ignore you or are hostile. The tool shows whom it is worth building strategic relationships with.

How it works

Instant insight into the media.

01
Choose a keyword and period

Set the period you are interested in: the last 7 days, a month, a year.
02
Automatic ranking by volume

All the outlets that used your keyword are listed in a table, showing the exact number of items and the percentage split of sentiment.
03
AI sentiment summary by source

The system groups the sentiment of all of an outlet’s publications, showing the overall stance of that particular source towards you.
04
Dive into the data

With one click you can open the list of all of a source’s articles in Citations, or study the outlet’s complete “passport” with the Media Profiles tool.

What Media Landscape shows

Source mapping

Every outlet is ranked by article count in descending order. See which outlets are the most active and the most passive towards your brand.

Bias detection

The distribution of positive, neutral and negative sentiment for each source. Identify the “friends” and “enemies” in the media field.

Historical audit

You can carry out a deep analysis using our exclusive archive to understand the evolution of outlets’ attitudes.

Source profiling

An instant diagnosis of an outlet’s activity, audience and preferred topics with the Media Profiles tool.

Crisis diagnosis

When Crisis Monitor sends an alert, this tool shows exactly which sources are generating the negative wave.

Competitive comparison

In Media Landscape you can check whether the same outlets cover your competitors more positively. Use the Keyword Comparison tool for a direct comparison.

Who needs the Media Landscape tool

PR and communications specialists

For media planning and building relationships with loyal journalists and sites.

Marketing and brand teams

To assess the real response of advertising and PR campaigns on specific platforms. Plan your media budget on real data.

Government bodies and institutions

To measure public perception of sector policies and the media climate. International organisations and strategic consultants: to steer the public communications of large-scale programmes with deep, objective analysis and to prepare reports to global or European standards.

Frequently asked questions

How many Armenian outlets does this map cover?

Media Landscape analyses all the active online sources monitored by the platform (98% coverage of the Armenian media field). If a site has published your keyword, it will definitely be reflected on the chart, by volume of activity.

Can I trust the overall tone given for a whole outlet?

Yes. The system does not guess the overall attitude. It separately calculates the AI sentiment of every article the outlet published (with more than 96% accuracy) and gives the mathematical and statistical distribution (for example, 62% positive, 24% neutral, 14% negative).

Can I analyse historical periods?

Yes. Media Landscape works with the full archive starting from 1999. You can run it for any custom period, comparing how outlets covered your brand five years ago and today, or tracking how a particular source’s attitude has changed over time.

Does Media Landscape include social media channels?

Media Landscape is designed specifically for auditing the professional online press and official media. For in-depth analysis and comparison of social platforms we recommend the Citations or Comparison tools.

Is this analytics tool available in my subscription plan?

Media Landscape is an integral part of strategic PR, so it is included in all Mediamonitoring.am plans.

Know your media field

7-day free trial. No card or commitments. Full access to Media Landscape and all tools.

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