The First Source tool is the complete chronological picture of any story or information leak in Armenian media. In one tap, find out which outlet first put the topic into circulation, who reprinted it, in what order and how quickly it spread. This is the analytical depth every serious media expert needs.
When an important (especially negative) story appears about your brand or industry, what matters is not only the content itself but also the original source and the way it spreads.
When you see 12 different outlets covering the same scandalous story, you cannot send a rebuttal or clarification to all of them. First Source instantly identifies “patient zero”, letting you focus on the root of the problem.
The speed at which a story spreads is a direct indicator of its seriousness. A story that reaches 20 outlets in 30 minutes calls for a much sharper crisis strategy than one that reached just 5 sites in 3 days. The tool gives you this clear dynamic.
When false or manipulative facts spread, building an evidence base means following the trail back to the original source. This is vital for protecting your reputation. We do it for you in a few clicks.
The whole story — in seconds
The system finds all articles for your keyword (brand, person or topic) and sorts them in strict chronological order. Note: we rely not on the time our system indexed an item but on the real publication time recorded by the outlet itself.
The outlet that published the material first is marked as the original source — with the exact time and a direct link to the article. Use our Citations tool to read the original and analyse its AI sentiment.
Every subsequent reprint is recorded on the timeline, showing how many minutes or hours passed since the original was published. Use the Media Profiles tool to analyse the audience and stance of the outlets that spread the wave.
If a story about your brand starts being reprinted at unusual speed, Crisis Monitor will send you a signal and First Source will show where it all began.
When negative material appears, the tool immediately tells you which outlet published it first and whether it has already gone viral. Focus your PR response and rebuttal directly on the original source, combining it with Crisis Monitor alerts.
Uncover the real origin of false claims or black PR. Follow its spread through Armenian media, see which outlets amplified (reprinted) the story, and develop an evidence-based counter-strategy.
Follow your competitors’ news: who publishes their material first, and which outlets consistently (and fastest) reprint their press releases. Uncover your competitors’ hidden media partners.
After distributing a press release or official statement, use this tool to see who reacted first, how quickly it was reprinted on other sites and what the overall audience reach was. This is a real measure of PR speed and impact.
Understand how the Armenian media ecosystem works: which outlets create exclusive news and set the agenda, and which are simply news aggregators. Use the archive dating back to 1999 to find historical patterns in media dynamics.
Find out which sites consistently cover stories first in your industry. Build loyal, strong relationships with exactly those “agenda-setters” to secure the success of your future publications. Use Media Profiles to learn any outlet’s publishing dynamics and peak hours.
Find and respond to the source of disinformation in seconds, saving time and resources. Measure the success of your own press releases by seeing how fast they spread and how much audience they reach.
Record the exact source and order of spread of defamatory or harmful content as irrefutable material evidence for court and out-of-court proceedings.
Check the real origin of suspicious material and expose information manipulation deep in Armenian media.
This is the tool’s most important advantage. First Source analyses not the moment our system indexed an item (which can deviate) but the exact publication time recorded directly on the outlet’s website. This guarantees absolute chronological accuracy.
The tool scans all the main Armenian outlets monitored by the platform. It focuses exclusively on official media publications, where exact publication times are reliable and give an irrefutable picture of how the material spread.
The First Source tool is closely linked to our Citations section. By clicking any outlet’s name you will immediately see the article’s full text and its sentiment as determined by artificial intelligence.
Yes. This strategic tool is available at no extra charge on all Mediamonitoring.am subscription plans.
Read the full text of every article in the timeline and study the AI sentiment, analysing the nuances of the content.
Learn moreGet an alert the moment your topic starts spreading to other sites at an abnormal speed.
Learn moreAnalyse the digital profile of the original-source outlet to understand its audience reach and possible political leaning.
Learn more7-day free trial. No card or commitments. Full access to First Source and all tools.
