Keyword comparison

Compare keywords. Find out who sets the media agenda

Compare several keywords in the system and get a comprehensive analytical picture. Compare the total volume of mentions, media coverage, the distribution of sentiment and trend dynamics across all Armenian information platforms. Your brand versus competitors — in one simple, interactive tool.

7 days free Pricing

What keyword analysis shows

Enter several target words into the tool and get a full analysis of your media weight on every metric

Volume of mentions

See how many times each keyword was mentioned in the reporting period. The system automatically ranks the data, instantly showing which of the words you search for dominates the information field.

Automatic sentiment distribution

Volume alone is not enough. Analyse the percentage split of positive, neutral and negative publications for each keyword. High-volume negative noise is radically different from high-volume positive PR — this tool shows the real picture.

Trend dynamics over time

Follow how each keyword’s activity changes by day or week. Find out when competitors stepped up their media coverage or when your PR campaign had its greatest impact.

Leading media coverage

Which sources cover each topic the most? Identify the “loyal” outlets of you and your competitors.

All platforms together

The comparison includes data from online media, Facebook, Telegram and YouTube, giving an in-depth picture by platform.

Detailed drill-down

With one click on any keyword right in the comparison tool, the system takes you to the Mentions section to read the texts of specific articles.

Strategic uses of the tool

Competitive intelligence

Compare your brand with 2 or 3 main competitors on a single chart. Understand who has more mentions, a better-quality (positive) reputation and the strongest media coverage.

Measuring PR campaign effectiveness (ROI)

Compare before and after a PR campaign. Measure how much the number and mood of mentions of your brand changed during the campaign, presenting the effectiveness of your work in real numbers.

Monitoring topics and crises

Compare several industry topics or crisis narratives at the same time. Understand which topics capture the attention of Armenian media and how the public reaction (sentiment) to them differs.

Frequently asked questions

Does a large volume of mentions mean a competitive advantage?

Not always. In the information field quality is often more important than quantity (Share of Voice vs. Share of Sentiment). If your competitor has twice as many mentions but 60% of them are negative (crisis-related), your brand is the real winner. Our system’s AI analysis lets you see exactly this qualitative difference.

Can I see which outlet specifically favours my competitor?

Yes! This is the most important part of the audit. The comparison dashboard shows each keyword’s “main coverage”. You will clearly see which site or Telegram channel systematically covers your competitor (or runs a black PR campaign against you).

What is the difference between the Keyword Comparison and Media Landscape tools?

Keyword Comparison shows the relationship between topics or brands in the information field. Media Landscape analyses the behaviour of the outlets themselves and their bias on industry topics. For the best result we recommend using them together.

Compare your position and your competitors’

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