Branding Intelligence

Automatic AI monitoring for your brand

Brand Intelligence uses advanced machine learning to recognise every mention of your company, brands, executives or competitors in the Armenian media field. Not a single missed mention, even when no direct keywords are present.

7 days free Pricing

Why you need the Branding Intelligence tool

Traditional keyword monitoring can miss up to 30% of mentions because of word declension, typos or textual context. Artificial intelligence solves this problem for good.

No keywords required

Our text models understand the substance of speech. We set up your brand profile and the system detects it even if the name is declined or misspelled.

Automatic sentiment analysis

No more reading and classifying hundreds of articles. Every mention automatically gets a positive, neutral or negative label, with unprecedented 96% accuracy.

Ready-made top-level reports

Receive polished, ready-made PDF and email reports every week and month. It is the ideal way to present professional results to a board of directors or PR clients.

Deep competitive intelligence

Brand Intelligence does not only follow your brand — it lets you analyse your competitors with exactly the same depth. Compare share of voice, the distribution of sentiment and the activity of different sources. Combine this data with the Keyword Comparison tool to get dynamic charts and a complete competitive picture in real time.

Combine this data with our Keyword Comparison tool to get real-time charts and competitive insights.

What is included in the tool

Volume and trend monitoring

Follow the total number of mentions over time, understanding when your media presence grows or declines.

Distribution by source and media type

See where your brand appears: in print press, online media, Telegram, Facebook or YouTube. Use the Media Landscape tool for a deeper analysis of sources.

AI-powered sentiment

Every article and post is analysed by our model, letting you grasp public mood instantly. For extra depth you can use the Citations tool.

Automatic email reports

Receive weekly and monthly summaries straight to your email. Set the system up once and receive reports for good.

Frequently asked questions

How does Brand Intelligence beat traditional search systems?

Traditional monitoring relies on exact text matches — especially given the specifics of the Armenian language. That means if a journalist or post author makes a typo or uses a complex declined form of a word, you will miss that material. Brand Intelligence puts artificial intelligence to work, which understands context and finds the mention in any case.

How accurate is the automatic sentiment analysis?

Our Armenian-language AI text model delivers more than 94% accuracy in sentiment classification (positive, neutral, negative), taking into account the contextual and grammatical specifics of Armenian.

How far can I trust the sentiment the system assigns to an item?

Our Armenian-language AI text model delivers more than 96% accuracy. It is trained specifically on the grammatical features of Armenian and on contextual nuance, precisely distinguishing positive, neutral and negative narratives.

Can this tool also analyse competitors’ activity?

Absolutely. You can set up a monitoring profile for any object, including your market competitors. What’s more, with the Keyword Comparison tool you get a direct comparison of your data and your competitors’.

Does this AI module require an extra fee, or is it included in the main plans?

The Brand Intelligence tool is fully available in all our standard subscriptions: Simple (14,900), Professional (22,900) and Business (41,900). The difference between the packages is determined only by the number of profiles and keywords tracked.

Get your brand’s media analysis with AI

7-day free trial. No card or commitments. Full access to Brand Intelligence and all tools.

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