Crises start here
Scandals and negative campaigns against brands or public figures often flare up in public Facebook posts long before they are reprinted by the traditional online press. Monitoring lets you act pre-emptively.
Facebook monitoring
Keep watch over Armenian Facebook information flows
Every mention on public pages — in real time. In Armenia, Facebook is the main platform for shaping public opinion, and media agendas are born here. Follow every mention of your keywords in open groups and on public pages.
Get the full texts of posts and the tone determined by AI, controlling your reputation with one unified tool:
Why Facebook monitoring matters
In Armenia, Facebook is much more than a social network: it is the epicentre of news distribution, public debate and political discourse, where crises often begin before they reach traditional media.
Public opinion is shaped in groups
Professional and community open groups with tens of thousands of members are where consumers share their organic, genuine opinions. What is discussed there today is often tomorrow’s news headline.
The media are here too
Every reputable outlet has an active Facebook page. By monitoring this space you catch not only the official article but also its viral spread and the audience’s immediate reactions.
What Facebook monitoring includes
Public pages
Track, in real time, posts on the official pages of media, organisations, brands and opinion leaders (influencers) that match your keywords.
Public groups
Uncover organic discussions in public open groups, where consumers directly mention your brand or competitors.
AI sentiment analysis for every post
The system’s artificial intelligence automatically analyses the context of an Armenian-language post, classifying it as positive, negative or neutral.
Prompt detection of crisis spikes
If the volume of mentions of your keywords on Facebook records a sharp, abnormal rise, the tool immediately sends you an alert by email and Telegram, letting you manage the situation.
Unified monitoring with other media
Facebook results are not set apart: they appear conveniently in your general Citations section, alongside the results from online press, Telegram and YouTube.
Comparison with competitors
Run monitoring not only for yourself but for your direct competitors too. With comparison charts, find out whose brand is discussed more and in what mood.
Frequently asked questions
Does monitoring cover users’ private profiles or closed groups?
No. In line with international personal-data-protection standards and ethical norms, Mediamonitoring.am collects and analyses only publicly available information. The system has no access to closed groups and does not read private posts made “friends only”.
How quickly do Facebook mentions appear in my section?
The process runs around the clock in near real time. Shortly after a public post is published, it is already available in your account — fully analysed by AI.
Is Facebook monitoring included in the main plans or does it cost extra?
Recognising Facebook’s cornerstone role in the Armenian media field, we have included this tool in all our subscription packages (see the Pricing section for full details).
Tools that work with FB monitoring
Telegram monitoring
Complete the social media picture: alongside Facebook, also follow the information flows of Armenian Telegram channels.
Learn moreCrisis Monitor
Get automated alerts when activity around your brand or company name on Facebook crosses the threshold of the norm.
Learn moreCitations
The section where all publications from Facebook, the press and other sources are gathered into one unified, AI-enriched feed.
Learn moreFollow Armenian Facebook. Find out what is said about you
7-day free trial. No card or commitments. Full access to Facebook monitoring and all tools.